American Swiss is a prominent jewellery retailer in South Africa, established in Cape Town in 1896, and is widely recognized for offering a range of fine quality diamond jewellery and watches, including blue stone rings[2][6][8]. While American Swiss is best known for traditional diamond and gemstone accessories, rings featuring blue stones—such as blue sapphire, blue topaz, and occasionally blue diamonds or blue spinel—are featured within their collection.
Most collections described as “blue diamond rings” from American Swiss actually showcase blue gemstones like sapphire, blue topaz, or synthetic blue stones, often accented with lab-grown or earth-grown white diamonds[1][3]. For example, their assortment includes a sterling silver ring featuring a blue spinel stone embraced by a double halo of earth-grown diamonds and created white sapphires, as well as rings with created sapphires and blue topaz set in precious metals such as white gold or silver[5].
American Swiss also offers bespoke and customizable jewellery through their Design Studio, allowing clients to select stones, metals, and styles for fully personalized rings—including the option to choose blue stones or even request custom blue diamond designs if available[7].
As a leading jeweller, American Swiss has over 200 stores across Southern Africa and is known for both classic and trend-driven pieces, so customers interested in blue diamond (or blue stone) rings can often find ornate and customizable options in-store or through their bespoke service[2][4][8].
References
- [1] American Swiss Blue Sapphire Rings Ornate Jewels Silver Aaa …
- [2] American Swiss | The Glen | Jewellery and Accessories
- [3] American swiss blue diamond rings deals
- [4] American Swiss | Woodlands | Jewellery & Accessories
- [5] AMERICAN SWISS – Diamonds Are For Everyone – 24.com
- [6] American Swiss – Galleria Mall
- [7] American Swiss Bespoke Jewellery & Personalised Creations
- [8] Fine Jewellers since 1896, American Swiss Jewellery – Sett Digital
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